Swirling matcha makes it taste a lot better.
This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha.
Matcha isn’t swirled in the traditional method — it’s whipped up in the bowl and consumed. No swirling.
But swirling releases all kinds of wonderfulness.
Just as swirling a glass of wine makes it taste better — every sommelier knows this — it’s the same with matcha. Swirling — or what physicists call “orbital shaking” — actually churns liquid as it travels along the glass or ceramic, drawing in oxygen from the air and intensifying artisanal matcha’s delightful aromas. It tastes completely different — vastly better — when it’s swirled versus not swirled.
So swirl your matcha, people! You can’t swirl too much — the more your swirl it, the better it tastes. But you need the right vessel, it’s hard to swirl matcha in a bowl. Our creamers were designed for this very purpose. Whip it up with the frother in the creamer, swirl like a madperson, THEN pour that swirled matcha into your heated bowl or cup.
And maybe this will help: use SWIRL during checkout for a 10 percent discount on everything we have. Good through the entire summer!